Paris Creator Week 2026: what you need to know

For two days in November, the creator economy meets in Paris. Creators, brands, agencies, platforms, producers and investors all talk about the same thing from very different angles: how to make a living from creating, how to produce it, how to work with it, and how to regulate it.

Here is what you need to know about Paris Creator Week 2026: what the event is, what its tracks cover, the topics to follow this year, and how to prepare if you are coming as a brand or an agency. I will be there both days with the Reachy team: more on that at the end.

Cover image: Paris Creator Week poster, property of its organizers.

What is Paris Creator Week?

It is a two-day event about the creator economy, meaning everything built around people who create and publish content online: their businesses, the brands that work with them, the agencies that represent them, the platforms that distribute them, the tools and the funding.

The 2026 edition is the third. According to the organizers, it expects more than 8,000 attendees, including more than 3,000 creators, more than 400 brands, more than 300 speakers and more than 120 partners. The formats listed on the program include workshops and case studies.

Session titles and speakers are not yet published on the program page. We will update this article when the agenda is out.

The four tracks of the 2026 edition

The program is built around four main tracks. Each one looks at the creator economy from a different place.

Creator Business: building a business as a creator

Starting a company, diversifying revenue (brand partnerships, live shopping, audience monetization), funding, hiring, partners. This track treats the creator as what they have often become: a business owner.

Brands × Creators: working with creators

The track for brands and agencies: influencer marketing experts (tools, agencies, industry players), workshops and case studies, return on investment and performance tracking, the relationship between brand and creator.

Creators × Content: the content factory

Writing and scripts, using AI, formats (podcast, video, live), new ways to organize production, distribution all the way to TV and film.

Society × Creators: a sustainable economy

The impact of AI on the industry, regulation, political influence, platform controversies, creator mental health and safety, sustainability, inclusion, impact content.

Two special tracks

ScreenTube brings TV and digital-native talent together around new hybrid formats. M&A is for investors, advisors and founders: fundraising, acquisitions, holding companies, valuations.

The topics to follow this year

The announced themes map out the questions running through the industry in 2026.

AI in content creation. It shows up both in production (Creators × Content) and in the debates about the future of the job (Society × Creators).

Regulation. In France, the June 9, 2023 law regulates commercial influence: an “Advertising” or “Commercial collaboration” label, products that cannot be promoted, and a mandatory written contract above €1,000 excluding VAT for contracts signed since January 1, 2026.

Measurement. The Brands × Creators track puts return on investment and performance tracking on the program. It is the question most brands investing in influencer marketing are asking.

The creator as a business. Funding, hiring, revenue diversification, and even acquisitions with the M&A track: the industry is maturing.

Creator mental health and safety, which get a theme of their own in Society × Creators.

For brands and agencies: turning it into collaborations

If you are coming to meet creators, two days go fast. The teams that get the most out of it arrive with a plan.

On site, five questions are enough to tell whether a creator deserves a second meeting: who their audience is (country, age, gender), what results their latest collaborations delivered, which formats they offer and at what price range, where their numbers come from, and whether they can send you their media kit right away. Here is what a creator can share from their phone with a Reachy kit:

In a Reachy kit, the numbers come from the APIs of the platforms the creator has connected: followers and engagement, plus audience demographics on Instagram and YouTube (Meta no longer provides age or gender for Facebook Pages, and Reachy does not read TikTok’s yet). The bio, rates, formats and past brands are entered by the creator. The kit saves you from edited screenshots and hand-copied numbers, but it does not replace a check before you sign.

After the event, four things to do within the week:

1. Follow up within 48 hours, with your brief and a reminder of the conversation.
2. Check before you sign: engagement, comments, growth curve, demographics. The full method is in our guide to spotting fake Instagram followers.
3. Put it in writing, with the commercial disclosure and the relevant clauses.
4. Decide on measurement in the brief: which content, which metrics, how often.

For agencies, Reachy brings creators together in an agency media kit (Alia, Studio and Casting templates), each with the numbers from their own connected accounts. Once a campaign is live, the agency tracks its content, refreshed every night, and can share a report with the brand by link, without its internal notes or its login details.

Reachy will be there both days

We will not have a booth. I will be at La Villette on November 4 and 5 with the team, between the talks and the networking areas. If you are going, whether you are a brand, an agency or a creator, email me at cedric@reachy.fr and we will meet up on site.

• Brands and agencies: see what a kit looks like when its numbers come from the platforms, and talk about how you work with creators.
• Creators: build your kit with us on your phone, so it is ready to share with the brands you meet over the two days.

Conclusion: two days to see where the industry is going

Paris Creator Week brings the full range of the creator economy under one roof: those who create, those who produce, those who fund, those who buy and those who regulate. Whether you come to learn, to meet or to sign, plan your program across the tracks as soon as the agenda is published.