Your media kit is already out of date: how to keep it current without redoing it

You made your media kit three months ago. Since then, you’ve gained followers, one video did better than the rest, your engagement rate changed. Your kit hasn’t moved. When a brand opens it today, it reads the wrong numbers.

That’s not a detail. Numbers are the first thing a brand looks at, and the first thing it checks.

Why an outdated kit costs you partnerships

The brand checks

A partnership manager who gets your kit opens your profile within a minute. If the numbers don’t match, they wonder which ones are true. A kit showing more followers than your account does is the worst case: it looks like an inflated number, even if you wrote it in good faith six months ago.

You undersell yourself

The opposite mistake is more common. Your account grew, your kit shows the old numbers. You negotiate with a smaller audience than you actually have, and your rate follows.

You lose time with every send

Redoing a kit by hand means reopening the file, pulling the numbers from each platform, copying them over, exporting again. Across three platforms, that takes time every single time. The result: you put it off and send the old version.

What needs to be current, and what can wait

Item	It changes	How often to update
Follower count	every day	current to the hour
Engagement rate	every week	current to the hour
Views	with every post	current to the hour
Bio, niche, tone	rarely	when your content changes
Formats and rates	now and then	when you revise your prices
Brands you’ve worked with	with every partnership	after each collaboration

The first three rows are numbers the platforms already know. Copying them by hand is work a tool can do for you. The rest is yours to write, and it changes little.

How Reachy keeps your kit up to date

Your Reachy kit isn’t a file: it’s a web page, on a link of your own. You connect your Instagram, TikTok, YouTube, Facebook and Twitch accounts once. Then:

• Your numbers are read from your accounts, not typed in by you: followers, engagement rate, views. The kit updates at least every hour.
• Every night, during the beta, Reachy records your numbers on each platform. That’s what gives you your 30-day views, once your history has built up.
• The link doesn’t change. A brand that got it a month ago sees your current numbers when it opens it again.
• When you edit your bio or rates, the public page updates as soon as you save.

No more versions to send: you send your link once, and it stays accurate.

What’s left for you to do

1. Write what the numbers don’t say: your niche, your tone, what your audience expects from you.
2. Add your formats and rates, as ranges if you’d rather keep some room.
3. Add the brands you’ve already worked with, after each collaboration.
4. Send the link to brands, by email or direct message: they always see the latest version.

Read next: How to create your media kit: the method, the checklist and examples.