Influencer media kit: 8 examples by niche, and how to make yours

A brand replies in your DMs: “Great, can you send me your media kit?” You search “influencer media kit example” and land on empty templates that all look the same, with nothing that resembles your niche.

Here are eight media kits, one per niche, with what each one highlights and why it matters to brands in that niche. Then how to make yours.

What a brand looks at first

Before reading your full bio, the person on the other side wants four answers:

• Who follows you: age, gender, country. That tells them whether your audience is theirs.
• How many people see your content: followers, 30-day views, engagement.
• What you offer: your formats and, if you show them, your rates.
• How to reach you.

The rest depends on your niche. For details on each section, see what to include in a media kit.

8 media kit examples, by niche

Food: Sosoline

Sosoline shares cafés, brunch spots and healthy products. Her kit leads with her followers and engagement network by network, then her YouTube videos, with titles that name the place and the price (“My week of healthy lunches for under €5”).

Why it works: a food brand wants to know whether you make people want to taste. Concrete titles and a mostly French audience answer that question at a glance.

Gaming and streaming: Lillo

Lillo streams five nights a week. Her kit adds up her TikTok and YouTube views, then shows for Twitch what a brand actually looks at with a streamer: average viewers and hours watched over 30 days, rather than follower count.

Why it works: on Twitch, a brand buys live attention time. Average viewers measure that better than followers.

Fitness: Irifit

Irifit talks strength training to women who are new to the gym. Her bio names that audience plainly, and the audience section confirms it: a large majority of women, mostly between 25 and 34.

Why it works: a nutrition or equipment brand checks that your bio and your audience say the same thing. When they do, it doesn’t need to ask.

Menswear: Abelade

Abelade puts together simple outfits for men aged 25 to 40. His kit highlights his formats, each with an example of content he has already made: the reader sees what their placement will look like.

Why it works: in fashion, the brand is buying a way of showcasing its product. One concrete example per format beats a price list on its own.

Automotive: RimCar

RimCar tests family and electric cars for a week at a time. He only has two networks, and YouTube is the main one. His videos answer parents’ questions: trunk space, real-world range, cost per kilometer.

Why it works: cars sell through long-form content. A YouTube-focused kit, with an audience mostly aged 35 to 44, speaks to a carmaker better than a follower total across five networks.

Travel: Nanarix

Nanarix travels on a budget and says so right in the bio: “30 countries, all paid out of my own pocket.” His videos put a price in the title (“Two weeks in Portugal for €700, all in”).

Why it works: a travel brand is looking for trust. Saying you pay for your own trips and sharing real costs makes a recommendation credible.

Parenting: Soni_ni

Soni_ni shares daily life with a family of two kids. Her kit fits on one screen: total followers, 30-day views, then each network with its engagement, and a contact button visible right away.

Why it works: family brands often work with many creators at once. A kit they can read in ten seconds saves them time.

Lifestyle and skateboarding: DyJump

DyJump films his skate sessions and comedy sketches. His bio says who he creates for (“a community of 16 to 25 year olds who follow the drops and the spots”), and TikTok carries most of his audience.

Why it works: “lifestyle” alone tells a brand nothing. A specific community, with its own codes, helps the brand picture itself there.

What changes from one niche to the next

Niche	What to highlight
Food	Concrete content (place, recipe, price) and a local audience
Gaming, streaming	Average live viewers and hours watched, on top of views
Fitness, wellness	An audience that exactly matches the audience in your bio
Fashion	One content example for each format you offer
Automotive, tech	Long-form formats, often YouTube, and audience age
Travel	Trust: how you travel, what it really costs
Parenting, family	A short, readable kit, with contact info at the top
Lifestyle	A specific community rather than a generic label

You have a small account: what to show

With few followers, don’t hide anything, but lead with what works in your favor:

• Engagement. A small community that comments and shares can carry more weight than a big one that doesn’t react. Keep in mind that every tool calculates engagement rate its own way: compare yourself using the same tool.
• 30-day views, if a video got more views than you have followers.
• A clear niche. The more specific your audience, the more value a brand in that niche finds in it.
• Your consistency, especially for live streams.

Making your media kit

Two ways to do it:

• A template you fill in (Canva, Visme): you copy your numbers by hand and redo the file when they change.
• A tool connected to your accounts: it reads your stats from the platforms and keeps your page up to date.

To compare tools, see our comparison of media kit tools.

With Reachy, you connect Instagram, TikTok, YouTube, Facebook or Twitch through their official login, pick one of seven templates, including the ones in this article, then write your bio, formats and rates. Your kit is a web page you share by link, free during the beta.

FAQ

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Read next: How to create a media kit: best practices and examples, Media kit tools: 9 options compared, The most profitable niches for creators.